Cadillac F1 Livery Concept

This personal project consisted of creating a livery concept for the upcoming F1 team, Cadillac, who is set to join the grid in 2026.

Objective

To create a high-quality livery design for Cadillac F1 for their 2026 debut.

I gathered inspiration from current F1 teams and their livery designs, and by adhering to Cadillac’s brand guidelines, I created a stunning livery concept that resonates with Cadillac’s brand, identity, and their U.S roots.

The Idea

Research

I decided to use ChatGPT in order to gather possible F1 Sponsors, as they were not released during the time of creation. And order them from Title, Primary, Secondary, and Tertiary Sponsors. By doing this, I can further process where and how each sponsor will fit into the vehicle as it does vary for televised viewpoints.

Design Choices

Primary

Bose, Mobil 1, General Motors, Tag Heuer, Google, Delta Airlines

I kept Cadillac’s main colors and added a blue gradient to the body frame as the base, then added the signature Cadillac geometric pattern from the back to add a layer of depth. Then following, made the wing red and the bottom outline yellow accordingly.

Sponsor Predictions

ChatGPT listed possible sponsors that are adjacent to Cadillac’s brand style and “American Focused”:

Title Sponsor

Ally Financial

Secondary

Goodyear, Moet and Chandon, Tom Ford, Qualcomm, Netjets

Tertiary

Intel, Castrol, Pepsico